Driver Health

We helped a world-renowned car manufacturer with their digital health strategy, looking at how existing in-car sensors and commercial sensing technologies could be used to transform the car into a health promotion and monitoring space.

 

A key focus was on empowering drivers to take a more proactive role in managing their health and using journeys with purpose to promote health, while avoiding potential distractions that could lead to unsafe driving. 

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A key here was to navigate complex regulatory constraints and to establish a gradual development strategy that began with unregulated use cases to then evolve into increasingly impactful